Location: Via telephone

Additional Info: Oregon State Bar

Cost: $65

Description:

“Goodwill” is the intangible but very real value that makes a business profitable and carries most of its value when sold—its branding, its trained workforce, its course of dealing, its reputation among its customer base, and more. In a service-based economy, goodwill is often more valuable than tangible assets like equipment or buildings.

This program provides you with you a practical guide to what goodwill is, how it can be preserved, and, most important, how it is treated financially and for tax purposes in business transactions, including when the business is sold.

• What you need to know about “business goodwill” in business transactions
• How business goodwill (versus personal goodwill) is generated and preserved
• Techniques for transferring goodwill in a business sale and major tax consequences
• Valuing goodwill and allocating it in the sale price
• Planning to avoid the “anti-churning” rules for depreciating goodwill and other traps for the unwary

1 General CLE credit

Speaker:

Alson R. Martin is a partner in the Overland Park, Kansas, office of Lathrop and Gage LLP, where he has a national practice focusing on business law, taxation, health care, and retirement plans. He is a Fellow of the American College of Tax Counsel and the American College of Employee Benefits Counsel. Mr. Martin is the author of Limited Liability Companies and Partnerships and the coauthor of Kansas Corporation Law & Practice (Including Tax Aspects). He is the president and a director of the Small Business Council of America. Mr. Martin received his LL.M. from New York University School of Law.